Digital Marketing Training Program Course by Business Maker Academy, Inc.
Course Program:

Digital Marketing Plan

"How to Create a Successful Digital Marketing Campaign Plan to Strengthen Your Online Presence & Increase Sales in the New Normal"

Live Zoom Webinar: Available 
Duration: 1 session x 4 hrs (AM =8:30am-12:30pm | PM =1:30-5:30pm)
Schedule 2021:
Jan 27 (PM) | Mar 17 (PM) | May 19 (PM) | Jul 21 (PM) | Sep 15 (PM) | Nov 24 (AM)

Live Seminar: Coming Soon
Duration: 1 day x 8 hrs (9am to 5pm)
Schedule 2021: To be announced

Course Description

Due to the COVID-19 pandemic, brands are facing an unprecedented and highly disruptive situation. While nobody can predict what a post-coronavirus reality would look like, one thing is certain for marketers: digital channels are more important than ever. Online channels now play an increasingly crucial role, as people continue to self-isolate and spend more time online. Digital Marketing Planning in the New Normal will demand that brands and companies redesign their performance game plan, and develop continuous highly adaptive, and agile strategies. It’s time to reassess our digital marketing strategies. What are the key areas that we should focus on and identify new opportunities? This course provides you with the essentials of Digital Marketing – the channels, platforms, terminologies, practical tips, and best practices – to help you craft your Digital Marketing Strategy and develop your own Digital Marketing Plan in the New Normal. The course also provides useful tools and resources to get you started immediately in Online Marketing.

What you'll learn
  • To learn the various components of Digital Marketing.
  • To understand today’s digital consumer and learn how to develop your strategy around their online behavior.
  • To learn the best practices and apply these in designing and implementing your Digital Marketing Plan.
  • To explore ways to measure the effectiveness of your Online Marketing Efforts
Course Highlights
  1. Important Digital Trends and Stats
  2. Why having a Digital Marketing Strategy is important
  3. Understanding the Digital Marketing Consumer
  4. Three Types of Media – Owned, Paid & Earned
  5. Digital Marketing Tools & Resources
  6. Case Study: Profile of a Successful Digital Marketing Campaign
  7. Defining your DM objectives
  8. Best Practices and KPIs on:
    a. Website
    b. Search Engine Optimization
    c. Search Engine Marketing
    d. Social Media
    e. Email Marketing
    f. Mobile Marketing
  9. Crafting your Digital Marketing Strategy
  10. Action Plan
  11. Monitoring and Measuring the Results
  12. Campaign Optimization
Who Should Attend?
Business Managers, Entrepreneurs, Marketing & Sales Managers or Officers, Online Marketers, Online Sellers Bloggers, Media Planners, PR Officers, Fundraising Officers & NGO groups, Corporate Communications Officers or any person who would like to learn to maximize online tools to increase awareness and sales results of their organizations.
live webinar only:
Php1,800 + VAT
webinar + seminar:
Php3,500 + VAT
  • Live Webinars are conducted via Zoom and includes: eCertificate of Completion, Access for Recorded Webinar, Supplementary materials.
  • Live Seminars will be held at Businessmaker Training Center in PSEC-Tektite, Ortigas Center, Pasig City. Regular Seminars include: Certificate of Completion, Seminar Kit, Meals and Drinks.
  • Live Seminars include non-transferable one-time refresher seminar session within one year.
  • Live Seminar Enrollees who have not yet attended their live seminars due to ECQ are automatically enrolled in Live Webinar + Seminar program. Please contact us to book your slot.
Choose your registration & payment method below
Online Enrollment & Payment Process:
Bank Deposit
  1. Choose Your Online Course(s)
    >Register Online or
    >Book via our ECQ Hotline:
    Landline: (632) 7957-7937, | 7219-1039
    Cel / Viber: (0912) 2231826, (0917) 6372471
  2. Remit Payment via Bank Deposit:
    Account Name: Business Maker Academy, Inc.
    BPI SA Acct#: 4013-0306-64
    BDO SA Acct#: 000-280-622-422
  3. Confirm & Attend:
    Please send deposit slip/bank transaction confirmation with your name and course to:
    Viber#: (0912) 2231826 or
    We will send you the Online Learning link wthin 24 hrs.
Paypal/Credit Card
    1. Choose Your Online Course
      Click & pay via Paypal/Credit Card Button.  Upon successful payment, you will be directed to our Online Registration Page.
    2.  Fill in and submit the Online Registration Form
      This will be the basis for your eCertificate.
    3. Confirm & Attend
      A BMA Representative will contact you and we will send you the Online Learning link within 24 hrs.  You may also contact us at:
      ECQ Hotline:
      Landline: (632) 7957-7937, | 7219-1039
      Cel / Viber: (0912) 2231826, (0917) 6372471
Important Note: Business Maker Academy Inc. is a VAT-registered company. TIN# 223-672-691-000 VAT. For zero rated or VAT exempt companies, please include your Certificate of Exemption. Provide Form 2307 or Certificate of Tax Withheld if payment done with tax withheld. Please withhold only 2% as we are classified as suppliers or contractors of service.All bank payments should be directly deposited to our official company bank accounts only under account name: Business Maker Academy, Inc. Please be advised that no other individual/personal bank account is authorized to collect payment on behalf of the company..
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