Digital Marketing Training Program Course by Business Maker Academy, Inc.
Course Program:

Digital Marketing Plan

"How to Create a Successful Digital Marketing Campaign Plan to Strengthen Your Online Presence & Increase Sales in the New Normal"

Live Zoom Webinar:  
Duration: 1 session x 4 hrs
Time: AM Sched = 8:30am-12:30pm   |   PM Sched = 1:30-5:30pm
Schedule 2024: Jan 24 (PM) | May 29 (PM) | Jul 30 (AM) | Nov 25 (AM)

Live Seminar:
Duration: 1 day x 8 hrs
Time: 9am to 5pm
Schedule 2024:  Mar 6 | Sep 30

Course Description

Developing a Digital Marketing Plan for your company can be daunting.  There are lots of information online but you can easily get lost or overwhelmed with the info overload.    This course provides you with the essentials of Digital Marketing – the channels, platforms, terminologies, practical tips and best practices – to help you craft your Digital Marketing Strategy and develop your own Digital Marketing Plan. The course also provides useful tools and resources to get you started immediately in Online Marketing.

What you'll learn
  • To learn the various components of Digital Marketing.
  • To understand today’s digital consumer and learn how to develop your strategy around their online behavior.
  • To learn the best practices and apply these in designing and implementing your Digital Marketing Plan.
  • To explore ways to measure the effectiveness of your Online Marketing Efforts
Course Highlights
  1. Important Digital Trends and Stats
  2. Why having a Digital Marketing Strategy is important
  3. Understanding the Digital Marketing Consumer
  4. Three Types of Media – Owned, Paid & Earned
  5. Digital Marketing Tools & Resources
  6. Case Study: Profile of a Successful Digital Marketing Campaign
  7. Defining your DM objectives
  8. Best Practices and KPIs on:
    a. Website
    b. Search Engine Optimization
    c. Search Engine Marketing
    d. Social Media
    e. Email Marketing
    f. Mobile Marketing
  9. Crafting your Digital Marketing Strategy
  10. Action Plan
  11. Monitoring and Measuring the Results
  12. Campaign Optimization
Who Should Attend?
Business Managers, Entrepreneurs, Marketing & Sales Managers or Officers, Online Marketers, Online Sellers Bloggers, Media Planners, PR Officers, Fundraising Officers & NGO groups, Corporate Communications Officers or any person who would like to learn to maximize online tools to increase awareness and sales results of their organizations.
Php2,250 + VAT
Php4,250 + VAT
  • Live Webinars are conducted via Zoom and includes eCertificate of Completion. Printed Certificates may be requested with minimal processing fee of Php100 plus shipping fee.
  • Live Seminars will be held at Businessmaker Training Center in PSEC-Tektite, Ortigas Center, Pasig City. Regular Seminars include: Certificate of Completion, Seminar Kit, Meals and Drinks.
  • Live Seminars include non-transferable one-time refresher seminar session within one year.

You may pay via check at our office or you may use any of these payment facilities:  

Bank Deposit
We accept bank deposits:

Bank Account Name: Business Maker Academy, Inc.

Bank Account Numbers:
BPI SA# 4013-0306-64
BDO SA# 000-280-622-422
Landbank CA# 3732114830
Paypal/Credit Card

We accept paypal or credit card payments.  If you wish to use this payment method, pls register and click on paypal as your mode of payment.  Our representatives will contact you to provide our official paypal link and assist you in processing payment.


We accept payments via e-wallets, credit card, online banking or over-the-counter payment centers via Dragonpay. Pls register and choose Dragonpay payment method. Our representative will contact and provide you with our Dragonpay link and assist in processing. 


We accept Gcash payments. Pls register and pay using this QR code. 


Please send your proof of payment and include your name, course & class date to:
Viber#: (0912) 2231826 or


Important Note: Business Maker Academy Inc. is a VAT-registered company. TIN# 223-672-691-000 VAT. For zero rated or VAT exempt companies, please include your Certificate of Exemption. Provide Form 2307 or Certificate of Tax Withheld if payment done with tax withheld. Please withhold only 2% as we are classified as suppliers or contractors of service.All bank payments should be directly deposited to our official company bank accounts only under account name:

Business Maker Academy, Inc. Please be advised that no other individual/personal bank account is authorized to collect payment on behalf of the company..

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