The Pandemic changed the behavior of our target audiences in the digital world. As daily routines changed overnight, more of people’s daily and work lives shifted to online. Social media became an even more important tool for connection. We’re living in a time where consumer spending has limited itself to the very essentials. So expecting your online marketing to boost sales right now would be unfair. However, now is a great time to build your online following, put out content that’s needed, and grow closer to your current target market. This course offers you the fundamentals of social media and content marketing. It will provide the platforms, measuring tools, tips, and best practices to help you create a social media marketing plan and schedule in the New Normal.