Course Highlights:
1.   Important Digital Trends and Stats
2.   Why having a Digital Marketing Strategy is important
3.   Understanding the Digital Marketing Consumer
4.   Three Types of Media – Owned, Paid & Earned
5.   Digital Marketing Tools & Resources
6.   Best Practices and KPIs on:
a. Website
b. Search Engine Optimization
c. Search Engine Marketing
d. Social Media
e. Email Marketing
f.  Mobile Marketing
7.   Case Study: Profile of a Successful Digital Marketing Campaign
8.   Defining your DM objectives
9.   Crafting your Digital Marketing Strategy
10. Action Plan
11. Monitoring and Measuring the Results
12. Campaign Optimization
"How to Create a Successful Digital Marketing Campaign Plan
to Strengthen Your Online Presence & Increase Sales"
Course Description
Developing a Digital Marketing Plan for your company can be daunting.  There is a lot of
information online but you can easily get lost or overwhelmed with the info overload.    
This course provides you with the essentials of Digital Marketing – the channels,
platforms, terminologies, practical tips and best practices – to help you craft your Digital
Marketing Strategy and develop your own Digital Marketing Plan. The course also
provides useful tools and resources to get you started immediately in Online Marketing.
What You Will Learn
  • To learn the various components of Digital Marketing.
  • To understand today’s digital consumer and learn how to develop your strategy
    around their online behavior.
  • To learn the best practices and apply these in designing and implementing your
    Digital Marketing Plan.
  • To explore ways to measure the effectiveness of your Online Marketing Efforts
Who Should Attend:
Business Managers, Entrepreneurs, Marketing & Sales Managers or Officers, Online
Marketers, Online Sellers Bloggers, Media Planners, PR Officers, Fundraising Officers &
NGO groups, Corporate Communications Officers or any person who would like to learn
to maximize online tools to increase awareness and sales results of their organizations.  
Schedule 2019:  Oct 16  |  Dec 11
Venue:  Suite 1503A, West Tower, Philippine Stock Exchange Bldg., Exchange Road, Ortigas Center, Pasig City
How to Enroll:  3 easy steps!
Important Note:  Business Maker Academy Inc. is a VAT-registered company.  TIN# 223-672-691-000 VAT.
For zero rated or VAT exempt companies, please include your Certificate of Exemption.  Provide Form 2307 or
Certificate of Tax Withheld if payment done with tax withheld.  Please withold only 2% as we are classified as suppliers
or contractors of service.
Rates & Discounts:
Early Bird Rate
Regular Rate
Php3,500 +VAT per pax
Php3,800+VAT per pax
Choose Your Seminar(s)
Book a slot thru:
>Online Registration
>Download Registration Form
>Visit our Office
>Phone Booking at
Tel#: (632) 86874445|86874645
Cel#: (0922) 8874445
Remit Payment
You may settle payment:
>at our office
>via Paypal
>via Bank Deposit:
Savings Account Name:
Business Maker Academy, Inc.
BPI SA Acct#: 4013-0306-64
BDO SA Acct#: 280-622-422
Confirm & Attend
Please send deposit slip with your name
and course via:
Fax#: 86874445 loc. 814
Viber#: (0922) 8874445
Bring deposit slip or receipt on your class
Customer Review:
Can’t wait to apply all the new inputs in our company’s marketing campaign!        
-Y. Catacuta, Universal Assetaland Realty Land

"Seminar is informative & equipped with latest trends & resources"
-M. Eduarte

"I learned a lot. I gained new ideas. The whole seminar is very conversational and fun."        
-F. Almojuela, Black Tie Project Photography
Customers who attended this course also enrolled in:
Sales, Marketing & Customer Service Seminars
HR Club
Businessmaker Academy
Web Network
Business Maker Academy, Inc.  All rights reserved.
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Seminar is inclusive of handout, Certificate of Completion, Lunch, Snacks & Drinks.
Plus:  Free 1 time refresher session within 1 year (with minimal fee = Php500/day for food & handout)
Registration Required.  Seminar schedule may change without prior notice.
Early Bird Rate is applicable for payments made 8 days before the seminar date.
Brind-a-friend promo is not applicable with other promos.
Paid Parking is available on a first-come, first-served basis
Please read our
cancellation and refund policy.
Schedule 2020:  Jan 15  |  Mar 13  |  May 5  |  Jul 17  |  Sep 2  |  Nov  25
Call:  (632) 86873416, 86874645, 86874445 or (0917) 5699639, (0922) 8874445
Contact Us

Suite 1503A West Tower,
Philippine Stock Exchange Bldg.,
Exchange Road, Ortigas Center,
Pasig City, Philippines, 1605

Tel:  (632) 86874445, 86874645, 86873416
Cel:  (0917) 5699639, (0922) 8874445